Business to Business Email Marketing

Business to Business Email Marketing

Business to business email marketing is ideal for any e-commerce business that offers services to may be useful to other businesses as well as to individual consumers. Anything from an online coffee wholesaler to a computer repair service might choose to offer a premium package to small businesses or local companies. This means crafting a special email marketing campaign directed at other businesses.
Targeted Email Marketing

One of the secrets of successful email advertising – just as in any facet of marketing – is to know the consumer. An ad campaign that pinpoints the ideal customer's problems and offers a targeted solution will appeal to the people who are likeliest to buy the product. This makes targeted email marketing the only way to conduct an effective email campaign.

One of the best examples of a low-cost, targeted email ad program is the "Tell a Friend" button that appears almost ubiquitously across the internet. It's everywhere – on web articles, on e-commerce business pages, on personal blogs. The "Tell a Friend" button is targeted email marketing at its best. It allows readers and customers to share a product, service, or piece of expertise with someone they know will be interested – the perfect target market.