Business to Business Email Marketing

Business to Business Email Marketing

Business to business email marketing is ideal for any e-commerce business that offers services to may be useful to other businesses as well as to individual consumers. Anything from an online coffee wholesaler to a computer repair service might choose to offer a premium package to small businesses or local companies. This means crafting a special email marketing campaign directed at other businesses.
Targeted Email Marketing

One of the secrets of successful email advertising – just as in any facet of marketing – is to know the consumer. An ad campaign that pinpoints the ideal customer's problems and offers a targeted solution will appeal to the people who are likeliest to buy the product. This makes targeted email marketing the only way to conduct an effective email campaign.

One of the best examples of a low-cost, targeted email ad program is the "Tell a Friend" button that appears almost ubiquitously across the internet. It's everywhere – on web articles, on e-commerce business pages, on personal blogs. The "Tell a Friend" button is targeted email marketing at its best. It allows readers and customers to share a product, service, or piece of expertise with someone they know will be interested – the perfect target market.
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* Using Twitter for Internet Marketing
* The Sales Letter and its Role in Online Business Success
* Internet Marketing Ideas for Small Business

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Using Twitter for Internet Marketing
From online marketing companies to small business owners, Twitter is increasingly being utilized as a Web marketing tool that gets results.
Read on
Using Twitter for Internet Marketing
From online marketing companies to small business owners, Twitter is increasingly being utilized as a Web marketing tool that gets results.
Read on

* Business-to-Business E-Commerce
* Business-to-Customer E-Commerce
* E-Commerce Marketing

Affiliate Online Marketing

Affiliate marketing invites customers to advertise an internet business, and earn a commission off the revenues generated by their referrals. This makes affiliate online marketing a cheap and often very lucrative way to use email marketing to best advantage. All it takes is a loyal fan base willing to share the product or services with their friends.
Email Marketing Tracking

Whatever the internet business or the type of email marketing that is being used, it's important to not only create great marketing emails but to use those emails intelligently to track which approaches work… and which don't.

It's possible to create a different landing page for each email campaign, and use the sales and conversion rates from each landing page (or discount code, or printed coupon) to determine which email marketing approaches work, and eliminate those that don't.

The internet is still young enough that a lot of the process is trial and error. But using smart approaches and smart tools to determine their success will put an email marketing campaign ahead of the game.

Read more at Suite101: Creating a Successful Email Marketing Campaign: E-Commerce Businesses Can Use Email Marketing to Promote and Reward http://e-commerce-marketing.suite101.com/article.cfm/creating_a_successful_email_marketing_campaign#ixzz0v6BpprPf